FOR A CLEAR MIND.
Lucid is a stylized mocktail brand designed with the purpose of promoting a more conscious choice to consumer that also sticks out against its boozier alternatives.
DEVELOPING THE IDENTITY
LUCID was originally inspired by energy drinks and sporty aesthetics, but further developed into a mystical, fantasy aesthetic with the decorative text & cloud logo.
LAbEL DESIGNS
The three primary flavors of Lucid come from popular mocktail recipes.
